Performance ClubWorks Custom Club Fitting Centers

AP1 Irons
IMPROVED FEEL, MORE FORGIVENESS
     Building upon the high technology design and resounding success of the original AP irons, Titleist introduces the new high performance AP1 irons for avid golfers. The Titleist AP1 are multi-material, dual cavity irons that take the design mission of "Advanced Performance You Can Feel" to new heights.

     The concept for the original Advanced Performance irons arose as a result of research that indicated serious golfers want performance with great feel, not performance at the expense of feel. The Titleist R&D team’s advanced research group has been conducting extensive sound and vibration analysis aimed at reducing the harsh lower frequency vibration that causes poor feel in irons. This research led to combining several technologies and materials in the back cavity of the new AP irons resulting in a new Tuned Feel System to take feel to a new level.

     The new Tuned Feel System is a co-molded medallion of soft elastomer and aluminum plate. This insert has been specifically designed to improve the sound and feel of each new iron. For the thinner face, larger cavity AP1 a hotter, more lively feel has been enhanced.

     Extensive improvements to the new AP1 structure include reducing the face thickness to provide enhanced heel, toe, and deep weighting to the frame and moving the tungsten nickel material to the sole resulting in increased stability and forgiveness.

AP2 Irons
IMPROVED FEEL, MORE CONTROL
     Building upon the high technology design and resounding success of the original AP irons, Titleist introduces the new high performance AP2 irons for avid golfers. The Titleist AP2 are multi-material, dual cavity irons that take the design mission of "Advanced Performance You Can Feel" to new heights.

     The concept for the original Advanced Performance irons arose as a result of research that indicated serious golfers want performance with great feel, not performance at the expense of feel. The Titleist R&D team’s advanced research group has been conducting extensive sound and vibration analysis aimed at reducing the harsh lower frequency vibration that causes poor feel in irons. This research led to combining several technologies and materials in the back cavity of the new AP irons resulting in a new Tuned Feel System to take feel to a new level.

     The new Tuned Feel System is a co-molded medallion of soft elastomer and aluminum plate. This insert has been specifically designed to improve the sound and feel of each new iron. For the new AP2, a softer, more solid feel is achieved.

     Other subtle refinements to the new AP2 have created performance gains in feel, sound, and turf interaction.

Pro V1 has been the best-selling golf ball model On-Course and Off-Course since March 2001
- Since 2000, over 100,000 players, 900 wins and $1.6 billion in winnings have been recorded across the worldwide professional tours with the Pro V1 golf ball models.

New ProV1

The New Pro V1 golf ball has a three-piece multi-layer construction, designed for serious golfers of all levels that prefer Tour-validated technology and performance. It features a soft, polybutadiene 1.530” core and an ionomer blend casing layer that combine to provide high speed and low spin for long distance off the tee. The New Pro V1 has a very thin Urethane Elastomer cover that surrounds the casing layer and contributes to exceptional feel and short game control into and around the green. A higher coverage 392 dimple design in five different sizes and a new Staggered Wave parting line provide for a slightly higher trajectory than the previous generation Pro V1 for longer, more consistent distance.

New Pro V1 Features and Benefits
• Improved, higher coverage 392 dimple design with new Staggered Wave parting line
• New, Tour-validated A.I.M. (Alignment Integrated Marking) sidestamp offers improved directional accuracy
• Soft and resilient 1.530” core formulation and compression for outstanding feel
• Resilient ionomer casing layer
• High performance Urethane Elastomer cover technology
• Longer driver distance from enhanced ball flight
• Slightly higher flight for longer distance
• Drop-and-Stop greenside control

New Pro V1x

The new Titleist Pro V1x golf ball has a multi-layer four-piece construction featuring a dual core, ionomer casing layer and Urethane Elastomer cover, designed for serious golfers of all levels seeking long distance with Tour-validated feel and performance. The dual core of the New Pro V1x includes a soft center and more resilient outer shell. In combination with the new, thin, softer Urethane Elastomer cover formulation, the New Pro V1x provides very low spin off the tee for long distance, improved Drop-and-Stop control into and around the green and softer feel than the prior generation product. An improved, higher coverage 332 dimple design in seven different sizes, along with a new Staggered Wave parting line deliver a slightly lower trajectory than the previous generation Pro V1x for even longer, more consistent distance.

Features and Benefits
• Improved, higher coverage 332 dimple design with new staggered wave parting line
• New, Tour-validated A.I.M. (Alignment Integrated Marking) sidestamp for better putting alignment
• Softer center dual core
• Resilient ionomer casing layer
• New, softer Urethane Elastomer cover for softer feel than ever before
• Longest driver distance from enhanced ball flight
• Slightly lower flight for longer distance
• Higher spin with irons for improved workability
• Increased short game spin
• Drop-and-Stop greenside control


A.I.M Technology

Driven by consumer feedback and reacting to golfer needs that continue to ensure that Titleist provides a unique point of difference and distinctive product offerings versus the competition., the New Pro V1 and Pro V1x feature new A.I.M. (Alignment Integrated Marking) Technology sidestamps. The designations of Pro V1 and Pro V1x have been integrated into the sidestamp and are accompanied by extended arrows on each side of the model name.

"The A.I.M. sidestamp provides a consistent focal point for golfers to better align their drives and putts if they desire, as well as to instill additional confidence for better driving and putting alignment,” said Sine. “Based upon Tour player, Club Professional and amateur golfer feedback, the acceptance and reception to the A.I.M. sidestamp from golfers who have experienced it has been effusive.


Staggered Wave Parting Line

Among the improvements to the New Pro V1 and Pro V1x golf balls is a new Staggered Wave parting line. The new Staggered Wave design effectively increases the dimple surface coverage which contributes to improved aerodynamics and a more consistent ball flight.

"Every golf ball must have a parting line as part of the manufacturing process,” commented Bill Morgan, Senior Vice President, Titleist Golf Balls Worldwide. “Our new Staggered Wave design allows us to more densely pack the dimples on the New Pro V1 and Pro V1x, creating the highest surface coverage ever on a Titleist golf ball. The combination of the new Staggered Wave parting line, improved surface coverage and dimple dimension changes will provide golfers with greater distance off the tee."