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TaylorMade Custom Clubfitting
TaylorMade Custom Clubfitting








Every new Burner 2.0 iron has been engineered to be long.

The face is thinner.

The toplines are progressive.

The shafts are specifically designed for each head.

COR and MOI ratings have been maximized.

And every iron has consistent distance gaps from one to the next.

Each new Burner 2.0 has a different face thickness: The thinner the face, the more ball speed and distance the iron can produce.

Each iron head has been shapped differently, therefore the Inverted Cone behind every face has been reshaped and repositioned to maximize forgiveness and distance.

TaylorMade took the #1 selling iron and made them even better.


TaylorMade Custom Clubfitting
2011 R11 Driver Arriving Feb 1
In Stock Now!
Stop by for a Demo
or call to schedule 
a fitting

Taylor Made R9

First time FCT(Face Control Technology) and MWT(Moveable Weight Technology)  have co-existed in a maximum-sized 460cc clubhead


 

FCT permits you to change the face angle, MWT permits you to change the CG


 

24 combinations of differing face angles and CG locations to promote 75 yards of side-to-side trajectory change


 

 Deepest clubface of any driver with MWT


 

 Aerodynamic head shape for less drag


 

 Fujikura Motore 60-gram shaft promotes higher launch angle and more spin


 

Great-looking "black-on-black" clubhead and clubface


 

Performance ClubWorks offers the Taylor Made Select-Fit Fitting System 


Taylor Made Face Control Technology
R9 Super Tri

How to maximize the face control technology

The How To of Fitting Face Angle (Written by Tom Wishon)

Driver and fairway wood face angle is one of the most effective, if not THE most effective way to reduce a golfer’s misdirection problems with the woods. It is very important that clubfitters tell golfers that a face angle change is done to REDUCE a misdirection tendency and rarely would ever ELIMINATE or REVERSE that misdirection tendency. In other words, the golfer who slices the ball on average 30 yards of curving sideways ball movement will have to understand that after a proper face angle change, he still will see a slicing action to the ball, but it will be less than the 30 yards previous to the face angle change.

In TWGT’s book, Common Sense Clubfitting, Face Angle is evaluated as having a major ‘A’ effect on Accuracy and Shot Consistency. There are two other specifications, Lie and Length, which also have an ‘A’ effect on Accuracy. In addition, specifications including Offset, Head Center of Gravity, MOI about the Shaft Axis, Shaft Weight/Total Weight, Shaft Torque, Grip Size, Swingweight and Set Makeup can also have moderate to minor ‘B’ effects, singly or in combination with each other, on Accuracy.

But at the end of the day, Face Angle stands as the most effective means in clubfitting to reduce a golfer’s misdirection tendency with the woods because it acts as a direct ‘degree for degree’ correction for the swing path and/or face delivery problems that cause the golfer’s predominant misdirection shot tendency in the first place.

The ‘How-To’ of fitting face angle in the woods is best described as a combination of common sense guided by a simple ‘cause and effect’ relationship between the degree change in face angle and the golfer’s potential for distance.

From the standpoint of common sense, for a face angle change to result in a reduction of the golfer’s shot misdirection tendency, the Clubfitter has to:

1) make a judgment of the golfer’s most typical direction for, and amount of, misdirection tendency, 
2) recommend a new face angle that is more corrective than the golfer’s present face angle, 
3) evaluate all of the other fitting factors which also have an effect on accuracy and determine these specifications for the golfer so the face angle can lead the way in gaining the maximum accuracy improvement for the golfer.

Number 1 can be difficult because golfers do not slice or hook the ball the same amount each time. In addition, some golfers do both, so this can make it difficult to determine a predominant misdirection tendency. Number 2 requires the Clubfitter to be able to accurately measure the face angle of any wood. And number 3 requires the Clubfitter to have a full knowledge of fitting to be able to determine in addition to the best face angle for the golfer, the best Lie, Length, Offset, Head Center of Gravity, MOI about the Shaft Axis, Shaft Weight/Total Weight, Shaft Torque, Grip Size, Swingweight and Set Makeup to end up with the maximum amount of accuracy improvement.

Some clubfitters like to think in terms of using a launch monitor to record the golfer’s average swing path and face angle position at impact in degrees, and then try to pick a face angle specification in degrees which would offset the degrees of the path and face angle delivery problems. Sounds good on paper, but this is not realistic in the real world of clubfitting because the interaction of the swing path with the golfer’s delivery of the face to impact is a very complex relationship.

Common sense wise, it is much easier to evaluate the golfer’s average number of yards of misdirection and then consult the simple ‘cause and effect’ relationship between the degree change in face angle and the golfer’s potential for distance.

·             A 1° change in face angle will result in a 4-5 yard sideways movement of the ball at a carry distance of 200 yards, based on all other factors for the swing and the club being the same.

Hence the real common sense approach of face angle fitting basically says if the golfer on average carries the driver 200 yards, has an average slice of 30 yards and is presently playing with a driver with a 0* face angle, a change to a face angle of 3* closed should reduce the slice from 30 yards to about 15 to 18 yards. Determining the best specifications for the golfer for the other fitting factors that affect accuracy may be able to reduce the slice more.

Of the other A and B effect fitting specifications which have an effect on Accuracy, from our experience over many years, for the woods, the most important to stack on top of a proper Face Angle change to have the most positive overall effect on the golfer’s Accuracy would be Length, Offset, Shaft Weight/Total Weight, Grip Size, Swingweight and Set Makeup.

 

Key Points for Fitting Face Angle

·             A 1° change in face angle will result in a 4-5 yard sideways movement of the ball at a carry distance of 200 yards, based on all other factors for the swing and the club being the same.

·             An offset hosel design on the wood has the potential for some golfers to add to the slice correction of a hook face angle.

·             Face Angle fitting changes will only work if the golfer does not push their hands forward in the address position and allows the wood to sit flat on its sole in the address position to assume its designed face angle position relative to the ball. Some golfers who are not used to seeing a woodhead sitting in the playing position with a different face angle may have a tendency to push the hands forward or move them back to force the face to look as they are more used to seeing it, relative to the target line of the shot.

·             There is no need to worry about the principle of “effective loft” in face angle fitting as long as the golfer has also been fit properly for the best driver loft for their swing speed and angle of attack to achieve their best combination of launch angle, spin rate, carry distance and angle of descent of the shot.

·             Face Angle and Offset together represent the clubfitter’s number one most effective accuracy improvement factor.

Because some golfers can experience misdirection problems in opposite directions, face angle has to be fit to correspond to the golfer’s predominant, most seen misdirection tendency. Other fitting factors such as length, lie, total weight, swingweight (moi) have to be addressed to try to get rid of any existing opposite misdirection tendency in the opposite direction to that addressed by the face angle change

Taylor Made Custom Club Fitting
SelectFit Custom Golf Club Fitting System
Authorized Taylor Made Select-Fit Custom Fitting Center
Taylor Made Custom Fitting
2009 Burner Irons
 
Fitted Taylor Made
2009 Burner TP
Trackman
TrackMan Ball Flight Tracking Radar


"SelectFit System for Irons and Woods is the Most Comprehensive Fitting System Available."                  - Golf
Magazine

Flightscope
EDH FlightScope Ball Flight Radar

The TaylorMade SelectFit System experience is now available at Performance ClubWorks.

CARLSBAD, Calif. (November 15, 2006)
– Taylor Made Golf Company, Inc. has introduced the TaylorMade SelectFit System, a pioneering custom driver and iron fitting system that will let golfers test hundreds of head and shaft combinations, allowing the golfer to find a perfectly matched driver and set of irons to fit his or her swing dynamics. TaylorMade has been committed to providing solutions to optimize launch conditions, especially since the introduction of Movable Weight Technology™. A proper fit is one of the keys to optimize launch conditions.

"We want every golfer to learn that a perfectly fitted driver and iron set can truly maximize his or her potential," says Sean Toulon, executive vice president of product and brand creation. "With SelectFit, our trained fitters will be able to dial in a player’s ideal specs for both drivers and irons in one manageable system."


Jim Flick, TaylorMade’s resident Golf Ambassador and world renowned swing coach adds "Hitting the ball again and again in the center of the clubface is the most important factor in consistency. This is impossible to achieve without properly fitted equipment."


The TaylorMade SelectFit System will allow trained fitters to quickly and easily experiment with different shaft and head combinations without sacrificing feel or performance of the golf club. The TaylorMade SelectFit System is unique in the industry in that it permits an expert all-in-one fitting system for both drivers and irons.


In each TaylorMade SelectFit System cart, there are 15 driver heads of various lofts (from 8.5 to 13.5 degrees) and models (r7® 425, r7 425TP r7460, r7460TP, r7 Draw). Along with the heads, the cart offers 17 driver shafts from major manufacturers, with varied lengths, flexes, and kick points. These combinations, coupled with TaylorMade’s Movable Weight Technology, offer over 63,000 possible driver combinations.


Also in the system are 18 different iron heads of various models (r7TP, r7, r7 Draw, r7 CGB MAX) and lie angles from 4 degrees flat to 4 degrees upright, 17 shafts from major manufacturers of varying lengths, flexes, and materials (both steel and graphite). These combinations offer 258 possible iron combinations.


Key to making this system possible was developing the technology to connect a head and shaft and have the club feel and play the same as a production model. This is accomplished by a quick change method developed by TaylorMade’s R&D department, three years in the making. The resulting club has exactly the same swingweight and playing characteristics as a production club. "You could take it out on the course and play 36 with it," says Brian Bazzel, the TaylorMade executive in charge of rolling out the fitting program.


Before the TaylorMade SelectFit System, club-fitters were forced to carry pre-built clubs made to various specs. Because of the high demand for customized equipment, a limited supply of golf club permutations left too many performance gaps. In an attempt to carry more combinations, fitting carts were becoming enormous.

"In years past, a typical fitting system cart would carry approximately 40 iron combinations and 16 driver combinations. With the coupling technology in the TaylorMade SelectFit System, we accomplished two goals: The System is a reasonable size and it offers many more combinations." says Bazzel.


 


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